14 May Rebranding with AI: How We Used Creative Tech to Transform a Visual Identity
At FAcreative, we’re always exploring how emerging technologies like AI can accelerate creativity without compromising originality.
Recently, we tested this on a full visual refresh — a video intro rebrand for a digital creator in the art-tech-fashion space. The challenge?
Make it feel personal and futuristic
Reduce production time without losing that designer’s touch
The result? A rebrand completed in just one day — using AI tools as creative collaborators, not shortcuts.
https://www.youtube.com/watch?v=MZ2sBIwMYUk&list=PLSJe0hpks0BiQuC9p9ROwZ6fUN7IYG5Wh
From Templates to True Expression
Traditionally, motion graphic intros can take days — sometimes weeks — to execute. And while templates made things faster, they often led to a sameness that diluted the emotional impact.
So we turned to an AI-enhanced workflow:
Avatar creation via Doji (no photoshoot needed)
AI video generation using Dream Machine
Finishing and styling via Photoshop, with a clear visual direction
This approach let us rapidly prototype visual identities and translate abstract concepts into expressive, digital-first design.
Why Human Vision Still Matters
While the workflow was AI-powered, the creative decisions were still human.
It still took a designer’s eye — to shape narrative, define aesthetic, and guide the AI to meaningful results. The technology didn’t replace creativity; it amplified it.
At FA creative, we see this as the future of visual storytelling: hybrid workflows where speed meets style, and technology meets taste.
A Glimpse Into the Future of Brand Content
Whether you’re a brand, creative talent, or cultural innovator — the ability to reimagine your identity quickly and visually is no longer optional.
With AI, we’re entering a space where:
Green screens and photo shoots can be optional
Personalized, scalable brand assets can be created on-demand
Motion design becomes more accessible and experimental
Tools We Used: Doji & Dream Machine
To reimagine the visual identity efficiently, we leaned into two powerful AI tools that are shaping the next wave of creative production:
Doji – AI Avatar Generation for E-Commerce and Creative Expression
Doji a platform originally built to enhance AI-powered virtual try-ons for e-commerce, allowing shoppers to visualize products on realistic, personalized avatars. But beyond retail, it’s becoming a powerful tool for creators, digital avatar, and content producers.
In our case, we used Doji to generate a stylized avatar of the subject — no studio, lighting, or photoshoot needed. With just a reference image and a concept, we created a compelling digital double that matched our aesthetic direction.
For agencies like ours, Doji bridges the gap between commercial application and creative storytelling — enabling us to design visuals that are both branded and emotionally resonant.
Dream Machine by Luma AI – AI-Powered Video Generation
Dream Machine is a new text-to-video platform that generates motion footage with impressive cinematic quality — from just a single image or prompt.
We used it to bring our intro concept to life: turning a still avatar shot into a dynamic motion sequence, complete with camera movements and dramatic pacing.
Dream Machine allowed us to skip traditional animation and rendering timelines. It gave us the power to prototype visual sequences in minutes, and the results often surprised us — in a good way. Like a visual sketchpad with a mind of its own, it offered ideas we might not have planned, but loved.
This is more than automation — it’s collaboration between human imagination and machine interpretation.
If you’re curious about the future of digital expression, identity, and design,
follow our journey on @FAwithParisZ — where we explore the intersection of art, technology, and the future of storytelling.