18 Jun How Technology is Revolutionizing Fashion: From Smart Fabrics to AI Sizing
Over the past two decades, the fashion industry has experienced a profound transformation thanks to the rise of new technologies. From smart fabrics to AI-driven sizing tools, technology is reshaping how we design, wear, and shop for clothes.
Twenty years ago, the idea of technology and fashion merging would have seemed unimaginable. and personalization strategies, revolutionizing how the brand interacts with its customers. A groundbreaking concept making waves in the fashion industry is the integration of e-textiles, or electronic textiles, into everyday clothing. One brand that has successfully and impressively added digital screens to its collections is Anrealage. With around 10,000 screens per runway piece, this brand is paving the way for fashion with huge technological strides. The impressive use of screens paired with creative and dramatic silhouettes gives fashion lovers something exciting to watch and continue to look out for. These smart fabrics have embedded sensors, microcontrollers, and conductive threads that allow garments to interact with the wearer and the environment. Imagine a jacket that adjusts its temperature based on weather changes or yoga pants that give real-time feedback on your posture. This seamless blend of fashion and technology is not only enhancing user comfort but also promoting health and wellness.
Designers are now collaborating with engineers to create garments that monitor heart rate, track movement, and even store energy. Beyond functionality, e-textiles are opening new doors in aesthetic innovation—LED-woven fabrics, for instance, enable garments to change color or display patterns dynamically. Major brands and startups alike are investing in this fusion, signaling a shift from traditional fashion to functional, data-driven wearables. However,
Challenges like durability, washability, and affordability still need to be addressed. As these hurdles are overcome, e-textiles may soon become a standard in wardrobes, blending style with smart innovation.
Technology is also used in ways almost unimaginable. Fit Match AI has solved the dilemma of pulling out the tape measure in your own house to order something online. With their AI technology, they’re app can scan your body and tell you the perfect sizes for each store you are trying to shop at. For example, when shopping for a bra at Skims, after their personalized body scan, they are able to tell you exactly what cup and size bra you need to buy. This doesn’t end at just Skims. Their technology can transform each shopper’s measurements to the exact sizes that will fit them at each store. Instead of having to guess what size you might need when shopping online, all this app needs is one body scan to determine what size you are at all of your favorite shops. This impressive and groundbreaking technology is incredibly valuable to the fashion industry, as so much clothing is not purchased due to the challenge of not knowing what size to order. This app is able to eliminate the hassle of having to return something that does not fit and looking for a size guide to know what to order. Technology in the fashion world is crucial for the upcoming years, and the more we invite technological change, the more seamless and inspiring the capabilities will be.
As these innovations continue to evolve, we’re heading toward a world where fashion becomes more functional, inclusive, and sustainable. The marriage of fashion and technology isn’t just a trend — it’s the future.